Case Study

Camperex

The first ever ‘Camperex’ was held in Exhibition Centre Liverpool in early 2016. The event, held from January 8 – 10, attracted businesses from across the country to present their products at the public exhibition.

PRE-EVENT PLANNING
Where was the event held before?
This was the first Camperex event.

Were you considering other locations?
The exhibition organisers looked at a selection of other locations but felt Exhibition Centre Liverpool, the latest addition to ACC Liverpool, met all requirements.

OBJECTIVES/THE BRIEF
Why did you come to Exhibition Centre Liverpool?

Exhibition Centre Liverpool had the perfect facilities for the event.  The organisers plan to expand the next show at the venue as a result of the success of the inaugural exhibition.

What was the objective of the event?  
The objective was to showcase a range of caravans, motorhomes, campervans, tents and other accessories to camping enthusiasts.

THE EXECUTION/SOLUTION
What was the format of the event?
It had been dubbed “the indoor show for outdoor people”, and that it exactly what it was. Camperex created an outdoor feeling in the exhibition halls, with an indoor badminton court, picnic areas and interactive demos of some of the newest and most innovative products on the market.  Visitors had the opportunity to see the latest motorhomes, campervans, caravans, holiday homes and tents on display from Europe’s leading manufacturers and the region’s premier dealerships, as well as take advantage of New Year deals. There were a number of product launches from Barefoot Caravans, Teardrop Trailers and R Pod which meant visitors had an exclusive first glance at what they had to offer.

Who were the key exhibitors?
There were 72 exhibitors in total.  These included Richard Baldwin Motorhomes, Teleco Satellite Systems, Volksleisure, RooDog eBikes and the World of Motorhomes.

How was the event marketed?

As well as the inclusive marketing support that comes as a standard when holding an event with Exhibition Centre Liverpool, the consumer marketing team at the venue booked several carefully sourced, bespoke advertisement opportunities for the show. These included a targeted distribution run to areas of interest, radio and television campaigns as well as a full page shared advertorial in the Liverpool Echo. The marketing activity led to boost in ticket sales.

POST EVENT ANALYSIS
Would you return to ACC Liverpool/ do you have future plans to return?
The next Camperex event will be July 15 - 17 2016.

What was the feedback from visitors/exhibitors?
We received very positive feedback from visitors about our first ever exhibition in Liverpool.  The event was an overall success.

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